Tastefully Simple (est. 1995) - The food you love, the time you deserve. (tm)
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About Our Founder

Jill Blashack Strahan, Founder & CEO of Tastefully Simple, has become one of the nation’s leading female entrepreneurs.

Growing Up in Minnesota
Born and raised in rural Minnesota, Jill grew up on her family’s farm, where she was deeply influenced by her father’s entrepreneurial spirit.

After briefly attending the University of Minnesota-Morris, Jill transferred to Alexandria Technical College, discovered her passion for business and graduated with an associate’s degree in sales and marketing.

Getting Down to Business
Following graduation, Jill managed a small-town restaurant and started her own retail gift basket shop. Then her future took a revolutionary turn. Prior to selling her business in 1994, Jill participated in a Holiday Crafters Tour to promote her gift baskets. On a whim, she put out samples of gourmet food items and experienced remarkable sales. Jill realized the power of taste-testing ... and the idea of Tastefully Simple was born.

Jill Blashack Strahan & Joani NielsonStarting Up Tastefully Simple
In 1995, Jill began Tastefully Simple in a 1,200 square-foot shed with no running water. Using a pool table as a packing station, she bootstrapped the business with her own savings, an investment from silent partner Joani Nielson and a $20,000 Small Business Administration loan.

Despite financial hardship and personal tragedies during the infancy of the company – including the deaths of her husband and brother – Jill persevered with grace and determination.


Moving Onward & Upward

Today it’s easy to see how Jill Blashack Strahan’s vision has paid off. Tastefully Simple has become an award-winning company with more than 300 team members and tens of thousands of independent consultants nationwide. Thanks to her outstanding leadership and spirit, Jill has also been personally recognized with many honors, such as:

  • Minneapolis/St Paul Women in Business Industry Leader Honoree (2008)
  • Minnesota Entrepreneurs, Inc. Entrepreneur of the Year (2007)
  • Twin Cities Business Hall of Fame (2006)
  • Inc. magazine’s list of CEO All-Stars (2005)
  • Fast Company magazine’s 25 Top Women Business Builders (2005)
  • Small Business Administration Entrepreneurial Success Award (2004)
  • Ernst & Young® Entrepreneur of the Year National Finalist (2003)
  • Ernst & Young Emerging Entrepreneur of the Year for Minnesota & the Dakotas (2000)

Inspiring Others to Shine
In 2007, Jill Blashack Strahan also became a published author with Simply Shine: Stories That Stirred the Fire - a collection of inspirational stories about her life and journey with Tastefully Simple. Learn more about Jill’s book!

And in 2008, Jill began sharing her powerful message across the nation as an inspirational speaker. To learn more about her story, keynote presentations and much more, visit www.jillblashackstrahan.com.