FOR IMMEDIATE RELEASE

Alexandria, Minnesota - June 2, 2006 - Tastefully Simple, the original national home taste-testing party company, is delighted to announce the addition of its new vice president of marketing, Jennifer Panchenko - a former gourmet food marketing executive for upscale department and grocery stores.

Panchenko brings more than 20 years of strategic gourmet food experience to 11-year-old Tastefully Simple. She comes to the direct-sales company from Minneapolis-based Lunds and Byerly's^™ supermarkets. Prior to that, Panchenko worked at Dayton's, Hudson's and Marshall Field's^® department stores where she spearheaded the creation, execution and expansion of the Marketplace Foods strategy.

"We're delighted to have Jennifer join our team," says Jill Blashack Strahan, Tastefully Simple's founder and CEO. "Her incredible background developing gourmet food markets, along with her insight and energy, will help drive Tastefully Simple to new levels." In her new role, Panchenko will lead and create marketing strategies that will aid in the company's continued growth. "I enthusiastically join Tastefully Simple," Panchenko says. "I am thrilled and honored to be a member of the team." Panchenko's decision to join Tastefully Simple was based on the company's successful business model, unique culture, incredible team members and the dynamic leadership style of Blashack Strahan, she says.

For more information about Tastefully Simple, call 320.763.0695, write the company at 1920 Turning Leaf Lane SW, PO Box 3006, Alexandria, MN, 56308-3006, or visit the company's website at www.tastefullysimple.com.