In this new position, he is responsible for developing information systems strategies and overseeing the successful implementation of technologies. In addition, Bellavance becomes a member of the company's Vision Team, involved in driving sales initiatives for Tastefully Simple's independent consultants - now numbering over 20,000 nationwide.

Prior to joining Tastefully Simple, he was Vice President of Business Systems Services for Ahold Information Services, the information solutions provider to Ahold USA's family of food companies. His career also includes serving as Vice President of Retail MIS at SUPERVALU^®, Inc., the Eden Prairie grocery retailer.

"I'm excited about joining the Vision and Information Services teams at Tastefully Simple," he said. "The high values, team culture and strong growth make this an exciting opportunity."

Founded in 1995, Tastefully Simple is the original national direct sales marketer of privately labeled gourmet foods sold primarily through home taste-testing parties.

For more information about Tastefully Simple, call 320.763.0695, write the company at 1920 Turning Leaf Lane SW, PO Box 3006, Alexandria, MN, 56308-3006 or visit the company's website at www.tastefullysimple.com.