Trim the crust from the bread and flatten with a rolling pin. Spread a strip of cream cheese about ½ inch from one edge; top with a little fruit spread and a few strawberry pieces. Repeat with each slice of bread. Roll up.
Whisk eggs and milk until well combined. Mix the cinnamon and sugar in a separate bowl. Heat skillet or griddle to medium; grease with butter.
Dip each roll-up in egg mixture and place on griddle, seam side down. Roll with tongs to brown all sides. When browned, sprinkle each roll-up with cinnamon-sugar mixture; serve hot with maple syrup. Makes 4 servings.