our culture

Tastefully Simple began on a dream and a shoestring when Founder & CEO Jill Blashack Strahan had an "aha!" moment. Owner of a gift basket business, she realized that her clients were more interested in the food products in her baskets than in the baskets themselves. She decided to offer the same products at fun, easygoing gatherings in the comfort of people's homes. From humble beginnings, Tastefully Simple has grown into a multi-million dollar company.

Yep, it’s here. A new season of gatherings, celebrating and (hopefully) thoughtful gifts for those you love and appreciate.

On the other hand, do you know what isn’t seasonal? Everyday cooking. Geez, it can be a drag for most of us, right?? One of our Tastefully Simple Ambassadors coined the phrase ‘flavor fatigue.’ Amen!

Our Fall-Winter deliciousness will help you solve that flavor fatigue, so you are also inspired to celebrate those precious everyday moments – a well-played ball game, an excellent report card or an accomplishment at work. Whether it’s our seasonal favorites like Creamy Wild Rice Soup Mix and Bountiful Beer Bread Mix® or our new flavors, Tastefully Simple will take food from blah to bliss! (I’m tellin’ you, Spiced Apple Berry Sauce and Toffee Brownie Bar Mix are A-MAZING.)

Flavor fatigue no more. Enjoy celebrating the holidays, and life!

With deep gratitude,